Published on Monday, 22 April 2024 at 2:50:42 PM

The Shire of Serpentine Jarrahdale will once again shine the light on road safety in busy horse-riding areas with the return of a popular campaign to educate local motorists.

Following on from a successful first instalment last year, the Shire will re-launch its “Make Every Journey Safe” campaign to emphasise the importance of vehicles, horse-riders and pedestrians using the road safely together.

Being both one of the fastest-growing local governments in Australia and home to a vast and passionate equine community, ensuring dedicated horse enthusiasts can access riding areas safely is a key focus across Serpentine Jarrahdale.

A rapidly growing population presents unique challenges, with formerly rural areas now seeing increased numbers of cars, bikes, scooters and pedestrians.

Shire President Rob Coales said the Shire was committed to advocating for and protecting the safety of horse riders while out on the road.

“As Western Australia’s largest equine hub, it’s important that we prioritise the safety of everyone using our roads,” President Coales said.

“This equine road safety campaign serves as a conversation starter for all road users to be aware and considerate of their surroundings.

“On behalf of the Shire, I encourage all residents to help spread the word and engage with us about road safety over the coming weeks and months.

“Everyone deserves to feel safe and confident on our roads. Let’s work together to make every journey safe.”

The campaign relaunch will coincide with National Road Safety Week, which will be held from 5 – 12 May.

Key messaging and advertising will be shared across the Shire as part of the rollout in the coming weeks, with residents able to collect a free road safety bin sticker from the Shire’s Administration Centre on 6 Paterson Street, Mundijong.

For more information, visit: www.sjshire.wa.gov.au/equine-road-safety.aspx

Photo: Katelyn Abbott, Richard Moore (Mundijong Police), Paula (SjShire), Susan Hennessy (Equine Advisory Group), India Curtin (on horse), Russ Curtin (Treasurer, Serpentine Horse and Pony Club), Lily Hennessy (on horse), Rob Coales, President, Jayne Lavendar, Denelle Kennedy (both Equine Advisory Group), Zoe Day (on horse) Amanda Day (President Serpentine Horse and Pony Club)

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